FM · hiring
Brand Strategy Director
We're hiring a Brand Strategy Director. This 30-minute task uses one of our brands — one of our products — as the case study. Strong brands share the same fundamentals (positioning, audience, narrative, distribution) and rise or fall on authenticity. Show us how you think.
Before you start
A small team will read your submission personally. We're trying to find people we can actually work with — not run you through a gauntlet. A few things to know:
- 30 minutes starts when you click Begin. Not before. Open the link, read the questions, then start the timer when you're ready.
- Use any tools you like. Claude, ChatGPT, Cursor, Figma, your bookmarks — we want to see how you actually work, not how you perform without your stack.
- Partial answers are fine. Finishing three questions with depth beats finishing all of them at half-quality.
- The clock is on our side. Refreshing the page won't reset it; closing the tab won't pause it. But if life genuinely interrupts, reply to the invite email and we'll figure something out — we're human about it.